Malsena signs the “Bread Grown in Lithuania” manifesto
Lithuania has a long tradition of making rye bread known around the world. However, nowadays Lithuanian rye bread is often not entirely “Lithuanian”. In order to change the current situation on the 18th of August this year Malsena, in collaboration with “Vilniaus duona”, farmers and the Ministry of Agriculture of the Republic of Lithuania signed the “Bread Grown in Lithuania” manifesto.
The importance of this manifesto is undeniable – within the past decade the amount of rye grown in Lithuania has reduced three times, and around a third of the flour used for bread production is imported.
The aim of this long-term initiative is to seek that Lithuanian rye bread is made from rye flour grown and produced in Lithuania. The initiative also promotes traditional Lithuanian rye bread products and provides strong support for Lithuanian farmers. Malsena undertakes to buy the whole yield harvested by Lithuanian farmers participating in the project. As well as to educate consumers on Lithuanian rye bread, its origin and benefits, to take up social responsibility and to show solidarity in promoting the patriotism and pride in Lithuanian culinary heritage of citizens.
The “Bread Grown in Lithuania” initiative starts this August.