We wanted the project to engage with pupils, thus we came up with Porridge Picture Contest. This meant that every first-grade class applying for Porridge Day breakfast could also win a Porridge Day celebration. After a thorough selection process Dribsius and Dribsė – Porridge Day characters – decided on the winner which was the 1b class of Vilnius Šeškinė Elementary school.

On the morning of October 10, Alfas Ivanauskas, a prominent chef in Lithuania, served the winners porridge which recipe had been based on their picture. Tasty breakfast was followed by a brief yet informative presentation on healthy eating habits and benefits of morning porridge, presented by a doctor-nutritionist doc. dr. E. Gavelienė.

The mission of Porridge Day Project continues to gain relevance, knowing that the number of children who have porridge for breakfast is declining annually. According to representative research, 25 % of six-year-olds and only 6 % of seven-year-olds eat porridge for breakfast in Lithuania. The reason behind this is that parents substitute porridge with low nutritional value, unhealthy and sugary morning cereals.

We are glad that Porridge Day Projects helps children to develop healthy eating habits.
Read more about the project in Lithuanian language: www.kosesdiena.lt

Sorry, more information is available only in Lithuanian language.

The importance of this manifesto is undeniable – within the past decade the amount of rye grown in Lithuania has reduced three times, and around a third of the flour used for bread production is imported.

The aim of this long-term initiative is to seek that Lithuanian rye bread is made from rye flour grown and produced in Lithuania. The initiative also promotes traditional Lithuanian rye bread products and provides strong support for Lithuanian farmers. Malsena undertakes to buy the whole yield harvested by Lithuanian farmers participating in the project. As well as to educate consumers on Lithuanian rye bread, its origin and benefits, to take up social responsibility and to show solidarity in promoting the patriotism and pride in Lithuanian culinary heritage of citizens.

The “Bread Grown in Lithuania” initiative starts this August.

Anuga trade fair is held every second year and gathers around 160 thousand visitors and 7 thousand exhibitors who are ready to showcase and get inspired by the most innovative latest products. The trade fair brings together the key players of food and beverages industry which are eager to present trend themes of 2017 (read more here).

Malsena and other companies of Baltic Mill Group – Rigas Dzirnavnieks and Amber Pasta – will be participating at the fair with a wider product range of various types of flour, flour mixes, oat flakes and pasta – branded & private label. Click here to check out our product catalogue.

Come and visit us at the Stand G046, Hall 11.2.

Read more about our project on our page (available only in Lithuanian language).

The recent research of SMLPC has shown that every second school child in Lithuania consumes sweets at least once or several times a day, and nearly quarter of school children are overweight.

In a light of the present situation, European Commission has directed all EU members to put in force national legislations which would require to improve nutritional values for school meals to an even greater extent by the end of 2017.

Ministry of Health of the Republic of Lithuania has already prepared and passed a program addressing the question. The newly passed program provides stricter regulations for children nutrition in schools (i.e. product ingredient list, quality, and menu), as well as, encourages the use of the “Key Hole” label products in children meals.

There are only around one hundred products listed under the “Key Hole” label, and we are proud that Malsena is the leading producer in this list.

Moments from the event.

The contest is held by LPĮA – the association for trade businesses in Lithuania.

You can submit your favourite recipe via email uzgavenes@malsena.lt until February 17, 2017. The authors of 4 chosen recipes are going to be invited to Pancake Day Festival in Rumšiškės, where they will be given the opportunity to win the grand prize – a selection of various Malsena’s flour mixes and flours.

More information in Lithuanian language.

Gulfood is the world’s largest annual food & beverage exhibition, welcoming F&B professionals from all around the world to. Launched 22 years ago, the exhibition seeks to promote F&B trade between more than 120 countries annually, enabling 5000 providers of raw materials and ingredients to showcase the tastes, trends and innovations that are shaping the future of food and beverage consumption worldwide (read more here).

Malsena and our sister companies – Rigas Dzirnavnieks and Amber Pasta – will be participating at the fair with a wider product range of various types of flour, flour mixes, oat flakes and pasta – branded & private label. Click here to check out our product catalogue.

Come and visit us at the Stand S-G36 in the Trade Centre Arena Hall

ICERTIAS – International Certification Association GmbH is a private, politically independent organization headquartered in Zurich, Switzerland. As an organization ICERTAS promotes innovative market research methods and seeks international visibility for quality goods and services.

As QUDAL write in their website, “QUDAL – Quality meDAL accolade is only awarded to those products and services on the market that offer consumers the greatest level of quality – based on scientific market research according to the innovative QUDAL® – Quality – DEEPMA method.”

Just few months ago, ICERTAS conducted a market research in Lithuania called “QUDAL – QUality meDAL Lithuania General I and III 2016/2017 Survey“. The results were superb for Malsena – we received a pair of prestigious QUDAL Five Star Quality Medals in two categories – white flour and flour mixes.

You can find our QUDAL Digital Certificates here:

DIGITAL QUALITY CERTIFICATE for 1st place in category: White flour
DIGITAL QUALITY CERTIFICATE for 1st place in category: Baking powder mixtures